With the fast growing community of Zero Hunger comes a couple of challenges. More than 4000 volunteers are signing up to join Zero Hunger and by that, the communication and management needs to be automated and optimized, so everyone can understand the vision of the organization and work to meet the strategic goals.
The main challenges faced by the organization are :
- A lack of both internal and external communication strategy ;
- A lack of donations strategy;
- A hard management of the big number of activities each week;
After analyzing the technical state of the organization, with data collected from Google Analytics and Facebook page insights, with the help of a piece of code we wrote, we found :
- The website owned by Zero Hunger since 2017 was so slow (8 seconds to respond) and not updated, which directly affect the ranking of the website on search engines;
- The Facebook insights has clearly demonstrated that the target audience by the organization was not the real people needed for Zero Hunger Mission;
- Google Analytics data, has shown that the website suffers from a lot of technical errors (pages returned 4XX status code, Broken Internal links…)