Colors in Marketing: Does It Affect How You Feel?

What is it about the rainbow that gives most people a sense of happiness? Well, according to Colors psychology, which is (the study of colors in relation to human behavior) Color plays an important role in how your brand is perceived. It affects our day to day decisions such as the items we buy…

By using colors strategically for your marketing efforts, you can get your audience to see what YOU want them to see and help them perceive you the way YOU aim to be perceived. 

Marketing colors like red can capture attention. The red color meaning is associated with ;

  • Excitement
  •  passion 
  • danger 
  • energy 
  • Action

 You might’ve noticed that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. In color psychology, red is the most intense color. And thus, it can provoke the strongest emotions.  If you add the color red to your website, save it for the call to action or sale icons if it’ll contrast well with your store design.

The Psychology behind colors and their effects on modern Web
The Psychology behind colors and their effects on modern Web

Colors can play an important role in conveying information, creating certain moods, and even influencing the decisions people make.

Colors preferences also exert an influence on the objects people choose to purchase, the clothes they wear, and the way they adorn their environments.

People often select objects in colors that evoke certain moods or feelings, such as selecting a car color that seems sporty, futuristic, sleek, or trustworthy.

Room colors can also be used to evoke specific moods, such as painting a bedroom a soft green to create a peaceful mood. Color perception is subjective, and certain colors have a very universal significance.

This is coded into our reptilian brain, giving us that instinctive feeling of fire being dangerous and the beach being relaxing.

Open your eyes, and everything around you is radiating with color — blue, red, yellow, green — the list never ends. We’re engulfed in color.

Now that you’ve learned what color psychology is and what the most common color meanings are for each color, it’s time to apply them to your business. And by the way, you don’t always have to follow the rules. Consider choosing colors that represent what you want your brand to be about or what you want your customers to feel when browsing your online store.

Be your customer’s favorite color and if you can’t then just be a rainbow